Assistant Professor
mail
location_on
429 Cornell Hall
Role
Zhiling (Julien) Bei is an Assistant Professor of Marketing at the Robert J. Trulaske, Sr. College of Business at the University of Missouri. He teaches courses in retail marketing and database marketing, focusing on SQL and R. Dr. Bei's research centers on online marketplaces and retail management, with his work being published in the Journal of Marketing. Prior to his academic career, Dr. Bei worked at Walmart and The Hershey Company as a data analyst in Bentonville, Arkansas. Dr. Bei earned a Ph.D. in Marketing and an MS in Management from University of North Carolina - Chapel Hill, an MS in Computer Science from Georgia Tech, an MS in Marketing Research from Michigan State, and a BS in Chemistry from Nanjing University.
Education
PhD in Marketing, University of North Carolina - Chapel Hill, 2019
MS in Computer Science, Georgia Tech, 2020
MS in Management, University of North Carolina - Chapel Hill, 2018
MS in Marketing Research, Michigan State, 2013
BS in Chemistry, Nanjing University, 2011
Awards
Marketing Strategy Consortium, faculty fellow, 2023;
Mittelstaedt & Gentry Doctoral Symposium, faculty fellow (canceled due to COVID), 2020;
AMA-Sheth Foundation Doctoral Consortium Fellow, 2018;
EMAC Doctoral Colloquium Fellow, 2018;
Marketing Strategy Consortium Fellow, 2018;
INFORMS Marketing Science Doctoral Consortium Fellow, 2017
