Columbia, MO 65211
Role
Brady Hodges is an Assistant Professor of Marketing and Trulaske Dean’s Advisory Board Faculty Scholar at the Robert J. Trulaske, Sr. College of Business, University of Missouri. He is the Founding Director of the Trulaske Biometric and Behavioral Research Lab, and he also currently serves as the Marketing PhD Program Coordinator. His research lies at the intersection of cognitive psychology and marketing and contributes primarily to the domains of pricing and branding, with particular focus on numerical cognition, psycholinguistics, semiotics, and cross-cultural consumer behavior. Operationally, he takes a multi-method approach to his research, combining cutting-edge biometric technologies (e.g., eye-tracking and facial expression recognition), traditional lab experiments, field studies, and secondary data analyses to triangulate findings and reveal substantive managerial implications.
Professor Hodges is also the Founding Associate Director of the University Undergraduate Global Business Certificate. He teaches Global Marketing, Marketing Management, and Entering Global Markets—a selective, experiential learning course in which students help companies prepare to enter foreign markets.
Before pursuing a PhD, he worked as the China Marketing Manager for Little Giant Ladder Systems in Shanghai, China. He also spent two years in Taiwan as a volunteer missionary prior to his undergraduate studies.
Education
