Role
Khimendra Singh is an assistant professor of marketing at the Robert J. Trulaske, Sr. College of Business, University of Missouri. Before joining Mizzou, he served as a visiting assistant professor of marketing at the Kelley School of Business, Indiana University Bloomington. He earned his Ph.D. in Marketing from the University of North Carolina at Chapel Hill in 2021 and holds a Bachelor of Technology from IIT Madras as well as an MBA from ESSEC Business School, Paris. A context-driven researcher, Singh employs quantitative and econometric methods to study managerial and policy-relevant issues. He delves into firms’ strategic decisions regarding adverse marketplace events, digital marketing and political influence. His current research focuses on the video streaming industry. His work has been published in the Journal of Marketing Research. He was honored as one of the 2020 ISBM Doctoral Dissertation Award Competition winners. Before transitioning into academia, Singh worked in consulting, specializing in guiding industry clients in clean energy projects such as wind and solar, and sustainability areas such as CSR.