Image: Katie Essing

Mizzou professor ranks Super Bowl’s most unforgettable ads

Katie Essing’s students don’t just watch Super Bowl commercials — they dissect them to see which ones have championship DNA. A marketing professor at the University of Missouri’s Robert J. Trulaske, Sr. College of Business, Essing helps her students learn what makes an iconic ad stick with us long after the final whistle.
Image: Cornell Hall

Research spotlight: Accountancy insights from the Trulaske College of Business

The faculty of the Trulaske College of Business School of Accountancy are at the forefront of addressing some of the most pressing concerns in contemporary accounting. Some recent explorations look at the effectiveness of a 2017 standard designed to make audit reports more transparent and useful to stakeholders as well as whether changes in tax reserves is an early indicator of a firm's tax strategies and associated risks.
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Research spotlight: Finance insights from the Trulaske College of Business

Faculty in the Robert J. Trulaske, Sr. College of Business Finance Department are always busy examining the issues relevant in today's world of finance. Recent research has shed light on the impact of patent litigation on stock returns, how the reputation of an auditor can impact the longer-term performance of post-IPO stock, the benefits of reverse mortgages and how publicizing the names of who manages mutual fund can impact the performance of those funds. Hang on! Stock returns of patent litigators will likely increase down the road
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Making connections: Mizzou Accounting Research Colloquium brings successful doctoral alumni and students together

The Robert J. Trulaske, Sr. College of Business held the Mizzou Accounting Research Colloquium May 16-17 in Cornell Hall.

Accountancy research

Study: Transparency in the secondary bond market can lead to fewer restrictions for borrowing firms

By Hoyoun Kyung and

Adam Yore posing with the word "hostile"

Hostile takeover!

This article originally appeared in the Winter 2024 issue of Mizzou Magazine.

Marketing faculty headshots

Research Spotlight: Marketing insights from the Trulaske College of Business

While faculty members of the Marketing Department at the Robert J. Trulaske, Sr.

Image: Cornell Hall

Successful professionals share their experiences during the inaugural 2023 Trulaske Doctoral Alumni Research Colloquium

The Robert J. Trulaske, Sr. College of Business held its inaugural Trulaske Doctoral Alumni Research Colloquium Oct. 14-15 in Cornell Hall.

image: woman standing with crossed arms

Why organizations need changemakers and how to spot them

“It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change.” - Charles Darwin

Image: Accountancy Roundup

Research Spotlight: Accounting Insights from the Trulaske College of Business

By Kevin Reape

Image: Nissan

Better to be liked or remembered? Research finds linguistic recipes for likable and memorable slogans

Article courtesy of

Vairam Arunachalam and Gay Albright

School of Accountancy Director Vairam Arunachalam named chair of IMA Research Foundation

Story produced in cooperation with IMA® (Institute of Management Accountants)

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Expert Analysis: How to use AI news to make a profit in your investments

Story courtesy of Show Me Mizzou

Research faculty at the Trulaske College of Business

Trulaske finance faculty make waves with innovative research

Faculty in the Trulaske College of Business' Finance Department have been hard at work conducting research that sheds light on some of the most pressing issues in the world of finance.

A person exhibiting leadership qualities as an informal leader among her coworkers. Source: Shutterstock

Most workplaces haven’t reached their full potential, new MU study finds

Article courtesy of MU News Bureau

A person doing calculations

Predicting a recession

Article courtesy of MU News Bureau

A salesperson closing the deal.

MU study suggests best practices for attracting new customers

Article courtesy of MU News Bureau

A person online shopping

Are online platforms killing your favorite brands?

Business consultants have long proclaimed that online platforms such as Amazon ultimately destroy brands.

Image: robots working with cardboard boxed

Making “transport” robots smarter

Article courtesy of MU News Bureau

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Osher@Mizzou: The dark web

Article courtesy of Show Me Mizzou.

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A Tweet or a news release? How corporate communication affects acquisitions

Organizations and CEOs use a variety of communication channels, including social media and professional newswires, to reach their audiences.