Image: Katie Essing

Mizzou professor ranks Super Bowl’s most unforgettable ads

Katie Essing’s students don’t just watch Super Bowl commercials — they dissect them to see which ones have championship DNA. A marketing professor at the University of Missouri’s Robert J. Trulaske, Sr. College of Business, Essing helps her students learn what makes an iconic ad stick with us long after the final whistle.
Cornell Hall

Trulaske College of Business Management Department ranks 40th in TAMUGA Rankings for research productivity

The Management Department at the Robert J. Trulaske, Sr. College of Business has placed 40th overall and 26th among public institutions in the United States in the latest TAMUGA Rankings for research productivity. The TAMUGA Rankings – jointly tracked by Texas A &M University and the University of Georgia – measure per capita publications in the field’s top scholarly journals over the past five years, offering an objective benchmark of academic productivity rather than historical reputation and judgement.
Image: Vairam Arunachalam speaking in front of audience

A legacy of excellence: Vairam Arunachalam’s three-decade impact on the School of Accountancy at the Trulaske College of Business

In the winter of 1991, a Greyhound bus rumbled into downtown Columbia. Among the passengers was Vairam Arunachalam, a young doctoral student from the University of Illinois at Urbana-Champaign who had traveled six hours to interview for a faculty position in the School of Accountancy at the University of Missouri.
Image: Cornell Hall

Research spotlight: Accountancy insights from the Trulaske College of Business

The faculty of the Trulaske College of Business School of Accountancy are at the forefront of addressing some of the most pressing co

Image: Bereskin, Datta, Shen and Young headshots

Research spotlight: Finance insights from the Trulaske College of Business

Faculty in the Robert J. Trulaske, Sr. College of Business Finance Department are always busy examining the issues relevant in today's world of finance.

Katie Essing

A service mentality

Story courtesy of Show Me Mizzou

Citation of Merit award winners pose for group photo

College presents alumni, student awards at annual Honors Luncheon

The Robert J. Trulaske, Sr. College of Business recognized excellence among alumni and students during its annual Honors Luncheon on Friday, April 12.

MU President Mun Choi congratulates Professor Chris Prestigiacomo on receiving the Kemper Award.

Chris Prestigiacomo awarded 2024 Kemper Fellowship for Teaching Excellence

Article courtesy of Show Me Mizzou

Celebration of Success Header Image

College honors excellence at annual Celebration of Success

The Robert J. Trulaske, Sr. College of Business hosted the annual Celebration of Success on Thursday, March 14, to recognize excellence and years of service among faculty, staff and doctoral students.

Does having an MBA make you a better leader?

Does getting an MBA make you a better leader?

I think there might be too many MBAs running companies. There should be more focus on the project or service itself, less time on board meetings, less time on financials.

Tweet from Elon Musk on Dec. 10, 2020

Researchers Joel Andrus, John Arnold, Lauren Brengarth, Julia Stevenson-Street

Research spotlight: Management insights from the Trulaske College of Business

Faculty in the Robert J. Trulaske, Sr. College of Business Management Department are examining relevant issues through data-driven, unbiased research that is informing and influencing today’s businesses and policymakers.

Image: alumni Jordan Harvey sitting at his desk while at work

How one student turned a lesson in failure into a successful LA career

Jordan Harvey, BS BA ’20, was on a roll. It was his junior year at the Trulaske College of Business where he was hitting all his goals, making the grades and dabbling in a streetwear business on the side. The 21-year-old from St.

Adam Yore posing with the word "hostile"

Hostile takeover!

This article originally appeared in the Winter 2024 issue of Mizzou Magazine.

Headshot of Dean Balaji Rajagopalan

Dean Balaji Rajagopalan’s 100-day sprint

This article originally appeared in the Winter 2024 issue of Mizzou Magazine.

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Why organizations need changemakers and how to spot them

“It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change.” - Charles Darwin