Image: Paige Lannerd

Class of 2024 Profile: Paige Lannerd

Paige Lannerd's journey at Mizzou has been shaped by a combination of personal connections, academic exploration and leadership development. Drawn to Mizzou by its community atmosphere and strong academic offerings, Paige found her passion for marketing, particularly its psychological elements.
Allyson Witherspoon

Driven to lead: Allyson Witherspoon is building a legacy for herself in the automotive industry

This article originally appeared in the Fall 2024 issue of Trulaske MagazineAllyson Witherspoon, B.S.B.A. ’99, has always loved cars – their design and the sense of independence they give.
Image: panelist speakers at the MMM conference

Building Professional Success: 25 Years of Connections at Making Me Marketable

By Flavia LimaThis year marked the 25th anniversary of the Making Me Marketable conference, a significant milestone for the event sponsored by the Trulaske College of Business’s Department of Marketing, the Marketing Advisory Board and the Mizzou Marketing Club. The conference continues to unite students, alumni, industry experts and sponsors, fostering valuable connections and professional growth.
Image: John Brase and Balaji Rajagopalan

Empowering the next generation: Trulaske introduces CPG Career Pathway and Brase RISE Scholars Program

The Robert J. Trulakse, Sr.

Spring Commencement

Trulaske College of Business celebrates spring graduates, honorary degree recipient Don Walsworth

S'Riyya Debose

Taking a chance: In just four years, Trulaske student transforms from unsure high schooler to future full-time employee of FritoLay

Story courtesy of Show Me Mizzou

Hometown: St. Louis, MissouriMajor: Business administration

Tru 20 2024

Tru20: How the Trulaske College of Business has impacted the lives of 20 students

The Trulaske College of Business changes the lives of the students who go here, often in ways unimaginable until they come through the doors of Cornell Hall. It’s that kind of place.

Katie Essing

A service mentality

Story courtesy of Show Me Mizzou

Citation of Merit award winners pose for group photo

College presents alumni, student awards at annual Honors Luncheon

The Robert J. Trulaske, Sr. College of Business recognized excellence among alumni and students during its annual Honors Luncheon on Friday, April 12.

Does lobbying affect recalls?

Safety on the line: Does lobbying affect product recalls?

By Khimendra Singh

Celebration of Success Header Image

College honors excellence at annual Celebration of Success

The Robert J. Trulaske, Sr. College of Business hosted the annual Celebration of Success on Thursday, March 14, to recognize excellence and years of service among faculty, staff and doctoral students.

Group photo of Mizzou students who studied abroad in Southeast Asia in May 2023.

From CoMo to Kuala Lumpur

This article originally appeared in the Winter 2024 issue of Mizzou Magazine.

Marketing faculty headshots

Research Spotlight: Marketing insights from the Trulaske College of Business

While faculty members of the Marketing Department at the Robert J. Trulaske, Sr.

Image: Cornell Hall

Successful professionals share their experiences during the inaugural 2023 Trulaske Doctoral Alumni Research Colloquium

The Robert J. Trulaske, Sr. College of Business held its inaugural Trulaske Doctoral Alumni Research Colloquium Oct. 14-15 in Cornell Hall.

Image: Alina Peterson case competition group photo

Trulaske student wins Gallo pitch competition and a whole lot more

For Alina Peterson, winning The Pitch Competition sponsored by E &J Gallo Winery and Breakthru Beverage Group was far more than securing a prize. It was a life-changing experience for the senior majoring in marketing at the Robert J.

Image: Student writing in notebook

Empowering career lessons from Making Me Marketable

By: Kylie Groh

image: group of students in malaysia

Student travel blog: Marketing 4800 visits Singapore and Malaysia

Hello, Tigers!

Image: Cornell Hall

Trulaske welcomes new faculty to support teaching, research in all emphasis areas

This fall, the Trulaske College of Business welcomed 12 new faculty – five in the Management Department, three in the Marketing Department, two in the Finance Department and two in the School of Accountancy.

Image: Nissan

Better to be liked or remembered? Research finds linguistic recipes for likable and memorable slogans

Article courtesy of

Ty Small

From intern to marketing pro

Hershey collab

Sweet lessons: Students in consumer behavior class develop new products for Hershey

In a collaboration with The Hershey Company, students in the MKT4220: Consumer Behavior class at the Trulaske College of Business are getting a firsthand experience of product development and brand extension.