Robert J. Trulaske, Sr. College of Business

This article originally appeared in the Fall 2024 issue of Trulaske Magazine. Allison Holmes, B.J., B.S.B.A. ’19, reflects on her professional and personal journey from communications manager at Microsoft to MBA candidate at The Wharton School.

This article originally appeared in the Fall 2024 issue of Trulaske Magazine. By KIHYUNG KIM, assistant teaching professor, Management Department

This article originally appeared in the Fall 2024 issue of Trulaske Magazine. By ERIC STANN with MU News and InformationUsing artificial intelligence (AI) could be a game changer in the fast-moving and constantly changing world of finance helping drive greater efficiency, smarter decision-making and stronger risk management. As markets grow more complex, AI can provide the tools for investment professionals to stay ahead of the curve.

This article originally appeared in the Fall 2024 issue of Trulaske Magazine.For years, we’ve watched business executives land themselves in jail for breaking the rules to get rich. Even Hollywood has made movies about these scandals.

This article originally appeared in the Fall 2024 issue of Trulaske Magazine.Launching a successful business venture demands a strong concept, adequate funding and a whole lot of grit. But more important, it requires an entrepreneur with unyielding moxie to pull it off – that’s where Dave Johnson, B.S.B.A. ’78, steps in.Meet Johnson, the OG of entrepreneurship in the Kansas City area.

This article originally appeared in the Fall 2024 issue of Trulaske Magazine. Pavel Bosovik, B.S.B.A. ’18, recognized early on that every unmet need is an opportunity waiting to be seized.

This article originally appeared in the Fall 2024 issue of Trulaske Magazine. Kiley Grimes didn’t know the word “entrepreneur” when she was growing up in Springfield, Illinois, but she was one at heart.

This article originally appeared in the Fall 2024 issue of Trulaske Magazine.Lane Osborn isn’t your typical business student at the Robert J. Trulaske, Sr. College of Business.

This article originally appeared in the Fall 2024 issue of Trulaske Magazine.Students were the driving force behind the creation of the Digital Marketing Immersion course at the Trulaske College of Business in Spring 2024.

This article originally appeared in the Fall 2024 issue of Trulaske Magazine.There is science behind why customers prefer certain company slogans, product prices and brand logos – and Brady Hodges, assistant professor of marketing at the Robert J. Trulaske, Sr. College of Business, can prove it using high-tech marketing research to get inside consumers’ heads.