Robert J. Trulaske, Sr. College of Business

Katie Essing’s students don’t just watch Super Bowl commercials — they dissect them to see which ones have championship DNA. A marketing professor at the University of Missouri’s Robert J. Trulaske, Sr. College of Business, Essing helps her students learn what makes an iconic ad stick with us long after the final whistle.

Experience-centered learning is essential for cultivating a global perspective and developing leadership skills. By stepping outside the classroom and engaging with different cultures and real-world challenges, students gain a deeper understanding of the world around them.

Article courtesy of Show Me MizzouEvery semester, University of Missouri students use their business acumen, creativity and talents to help U.S. companies looking to expand.

Story courtesy of Show Me MizzouLindsay Mullenger, BS BA ’10, is jumping head-first into the “Shark Tank” — ABC’s business-themed reality television show — with an entrepreneurial dream: making a deal to secure funding with one of the world’s savviest investors.On Friday, January 24, Mullenger makes a pitch to the “sharks” about her startup online retail business, Petite Keep. The episode airs at 7 p.m. CST.

Each fall, the MU International Trade Center, along with trade assistance partners from across the region, hosts the Mid-America Trade Summit. The summit provides a unique opportunity to bring together top exporters, global trade leaders and trade assistance providers from across Mid-America.

Seeking to enhance the import and export skills of employees and better position Missouri and U.S. companies to be successful in today’s global market, the International Trade Center annually hosts a Certified Global Business Professional (CGBP) Training session annually targeted at company representatives, trade community members and students seeking to secure the CGBP credential.

Mariah Oke-Thomas interned with the MU ITC during the Fall 2023 semester. She graduated from the Trulaske College of Business in December 2023 with a BS BA with an emphasis in marketing. With interest sparked to pursue a career involving global trade, Mariah ultimately landed a position working for the World Trade Center – Kansas City.

Olivia interned with the International Trade Center during the Fall 2024 semester and graduated in December 2024 with her BSBA in Business with an emphasis in Management and a BA in International Studies with a minor in Mandarin Chinese.

American Outdoor Brands (AOB) is a growth-oriented provider of outdoor products & accessories, including hunting, fishing, camping, shooting, and personal security and defense products, for rugged outdoor enthusiasts. The company owns a diverse portfolio of over 20 early-state consumer “lifestyle” brands.