Robert J. Trulaske, Sr. College of Business

By Joel Andrus and Dave Sullivan

There has been a long-standing debate among researchers regarding what makes prices ending in .99 so attractive to consumers. Some argue that consumers tend to focus on the left digits, rounding the .99 down (e.g., viewing $18.99 as $18). Others say that consumers pay attention to the .99, rounding the price to its nearest whole number, perceiving the small difference as a discount, or even associating the .99 ending with an “on sale” or low-price appeal (e.g., viewing $18.99 as $19).

By Stephen Schmidt Clint Matthews, BS ’05, MBA ’12, has never been the biggest inspirational quote enthusiast. Look into his locker room when he played for the Missouri Tigers football team, and you probably would not see many words of wisdom taped inside. Near his work computer, though, he does keep a small card with the quote from Martin Luther King, Jr.: "The true measure of a man is not where he stands in comfort and convenience, but where he stands in times of challenge and controversy."

By Stephen Schmidt Like the supply chains he researches, land-grant universities are complex systems in their own right, so when the opportunity came to take part in the SEC Academic Leadership Development Program, it was a quick yes from Anthony Ross.

By Stephen Schmidt Three of the newest faculty members of the Trulaske College of Business community have made their way this fall to Cornell Hall by way of the former MU College of Human Environmental Sciences (HES). All three share the same MU Extension mission of enhancing the lives of Missourians by providing programs that foster economic opportunity, educational access, and health and well-being, with grant support totaling close to $4 million.

Professors in the Finance Department in the Trulaske College of Business are publishing research that’s shaping the future of investing and trading. Here’s a look at four researchers and their findings. By Kelsey Allen Stocks Are Riskier Than You Think

Take a look at how the Trulaske study abroad program pivoted during the pandemic as well as upcoming opportunities for students to get exposure to international business practices and new cultures. By Kelsey Allen In a typical semester, the Trulaske College of Business Study Abroad program would send hundreds of students to more than nine programs in 12 countries across the globe. But 2020 wasn’t a normal year.

Some people prefer working in a quiet environment. For them, interruptions can be annoying, especially when working on critical assignments. Now, new research from the University of Missouri has found that while some interruptions may negatively impact employees’ productivity, others may provide important work-related benefits. “We found key differences in the effects of work-related interruptions versus non-work-related interruptions,” said John Bush, an assistant professor in the Trulaske College of Business who conducted the research.

By Stephen Schmidt Before coming to the University of Missouri to pursue a BS BA degree at the Trulaske College of Business in the fall of 2018, Masato Takeshita — second from the left in the photo above — had never traveled outside of his native Japan. Furthermore, he spent most of his time in the bustling metropolis of Tokyo, the country’s capital city and one of the world’s largest with close to 14 million people within its limits.

William “W.D” Allen has dedicated much of his career to investing in the future. In a former life, Allen (B.S. BA ’90; Ph.D. ’06) worked as a fixed-income manager, a real estate developer and a small business owner. After earning his doctorate in 2006, he stayed on at MU for 10 years at the Trulaske College of Business as an assistant teaching professor, known to go out of his way to counsel a student in need.