Learning the Trade: Center provides consulting opportunities for students, support for Missouri-based businesses

By Stephen Schmidt When it comes to expanding into international markets, many Missouri-based businesses do not have the resources to invest in the needed research to undertake such an endeavor. Luckily, several businesses that are headquarted in Missouri and neighboring states have been able to benefit from the University of Missouri International Trade Center (ITC).

Accomplished Academics

Meet the Mizzou ’39 Award recipients who called the Trulaske College of Business home during their time at Mizzou. By Kelsey Allen Every year, the Mizzou Alumni Association Student Board presents the Mizzou ’39 Award to 39 seniors who are chosen for their academic achievement, leadership and service to Mizzou and the community. This year, six of those students are graduating from the Trulaske College of Business. Meet the business-minded seniors who called Cornell Hall home during their time at Mizzou.

MU Collegiate DECA Excels at International Career Development Conference

In April, 18 members of University of Missouri Collegiate DECA participated in the International Career Development Conference (ICDC), which was held virtually. By participating in the conference, DECA members had the opportunity to attend sessions to learn more about their chosen professions, participate in virtual challenges and connect with more than 1,500 other collegiate members from across the country and around the world.

And the Award Goes To ...

Trulaske faculty win best paper awards at some of the most prominent business conferences and competitions. By Kelsey Allen What do the Trulaske College of Business, Harvard Business School and the Kellogg School of Management have in common? Their research faculty produce papers that earn best paper awards at some of the most prominent business conferences and competitions.

Finding the time: Online BS BA students balance academic careers with full-time jobs, other pursuits

By Stephen Schmidt At home. Abroad. In a small town. In a large city. The students who compose the community of the online bachelor of science of business administration program at the Trulaske College of Business come from all walks of life, yet they share one commonality — to earn a degree (or two) in a seamless way that caters to their busy daily schedules.

‘Meant to be a marketer’: Trulaske alumna guides Nissan campaigns, branding through transformative times

By Stephen Schmidt Long before Allyson Witherspoon, BS BA ’99, traveled the globe as a top-level marketing executive, she took a class in international advertising as a junior at the Trulaske College of Business majoring in accounting. She had a knack for numbers, but not the same passion that she discovered for marketing after listening intently to a lecture and discussion about the famed “Got Milk?” campaign — and the reasons behind why it would not work in various parts of the world.

Learning on the job: Trulaske students gain real-world marketing experiences through Inside Sales Lab

By Stephen Schmidt The class fit her schedule, so she signed up on a whim. What Natalie Gilliam, BS BA ’20, did not realize was that the personal selling class taught by Wayne Keene, associate teaching professor of marketing, would help her find a career that fit her skillset — and later, her life.

Courageous Cummings

Cancer survivor and recent Trulaske grad Nicole Cummings, BS BA ’20, makes the most out of every opportunity. by Kelsey Allen Nicole Cummings was all set to go to University of Kansas. Her mom had even stocked up on blue and red decorations. But then Cummings found out she was accepted into the Trulaske College of Business’ Cornell Leadership Program.
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