Robert J. Trulaske, Sr. College of Business

International Trade Center hosts annual summit

By Stephen Schmidt It was a day in October 2019 like almost all the others that involved working on research and lecture preparation for Marsha Richins, professor of marketing at the Trulaske College of Business. Then the texts came pouring in. “It was so completely unexpected,” said Richins, who also serves as the Bailey K. Howard World Book Chair of Marketing at Trulaske. “I have never been so surprised by anything in my entire life. And that is absolutely the truth."

By Kelsey Allen Student-entrepreneur Ed Ge leads a venture-backed startup that provides high-resolution aerial imagery and real-time data for mapping, surveillance and national security. Ed Ge always wanted to push the boundaries of what is possible. As a kid growing up in the suburbs of Detroit, he took his cues from great emperors and generals, like Alexander the Great and Julius Caesar.

Students to advance to national case study competition in January A team of Trulaske students was recently named as one of nine regional winners of Deloitte FanTAXtic, Deloitte’s student Tax Case Study Competition designed to help students gain real-world business experience. Nearly 55 teams representing more than 40 colleges and universities participated in this year’s first-ever virtual regional event on October 30, 2020.

By Stephen Schmidt As many things do these days, it all began with a Zoom call. In late spring, Trulaske College of Business graduating senior Tyler Hoffmann, BS BA, BS, BS ’20, was awarded the Edward J. Rapp Award for Leadership, an honor that was first created by the Trulaske Dean’s Advisory Board in 2016. When given the opportunity, Hoffmann was excited to be able to speak with Rapp, BS BA ’79, over Zoom.

By Stephen Schmidt The Trulaske master of science in business program has been in the works for three years — and now, perhaps fittingly, it launched this fall semester with 29 students at a time when flexibility in higher education has become paramount due to the COVID-19 health pandemic.

By Kelsey Allen Asim Samiuddin, MS ’04, created a scholarship to help Black female business students who have shown academic improvement in their college career get to Wall Street. When Asim Samiuddin came home from school with a report card, his parents never asked him about his grades. They were more concerned with whether he tried his best. “They were perfectly OK with mistakes,” recalls Samiuddin, who spent his childhood in Aligarh, a small town in the northern part of India. “Successes don’t teach you a lot of lessons. Failures do.”

This fall, the Trulaske College of Business welcomed new faculty to three of the college’s four academic departments. These scholars enhance the reputation of the college by bringing demonstrated expertise in their fields, a passion for teaching and a dedication to research. They also provide much needed instructional support for a growing student body.

By Stephen Schmidt The anecdotes are plentiful, colored with vacation destinations — yet during his time as an assistant teaching professor in the Marketing Department of the Trulaske College of Business, Don Meyer, BS Ed ’78, made it a point of not divulging too much about his time as an international marketing executive for Anheuser Busch to his students. For doing so could possibly go against one of the main pillars of his teaching philosophy: being relatable.

By Stephen Schmidt As a child, Daniel Turban moved around a lot. His father was a “nomadic soul,” as he puts it, so his family went from his birthplace of New York City to Houston to San Francisco to Honolulu. Between the sixth grade and his senior year of high school, he attended eight different schools.