Robert J. Trulaske, Sr. College of Business

By Stephen Schmidt When she was a freshman at the Trulaske College of Business, Kaitlynn Berry, BS BA ’18, could have never envisioned her current career path. Then again, one could say that it was almost as if a light switch was flipped during her sophomore year — as a networking opportunity at a conference would lead to an internship with Siemens, one of the largest industrial manufacturing companies in the world, in the summer of 2016.

After alumnus Derrick Christian created a list of businesses founded by Black Mizzou alumni, the Trulaske Center for Entrepreneurship & Innovation collaborated with him to create a three-part virtual series to further showcase Mizzou Black alumni entrepreneurs and the businesses they’ve created. By Kelsey Allen

The Mizzou National Agri-Marketing Association (NAMA) chapter made it to the final round of the 2021 Student NAMA Virtual Marketing Competition for the first time in more than 10 years. By Kelsey Allen When Regan Ragsdale was meeting with farmers in southwest Minnesota as a sales intern for Bayer Crop Science, she learned that many of them struggle to adopt technology designed to make their jobs easier.

By Stephen Schmidt For Wayne Keene, EdD ’17, the third time was indeed the charm. Keene, an associate teaching professor of marketing in the Trulaske College of Business, had been nominated twice in his first five years at Mizzou for the Professor of the Year Award at the annual ROARS Awards. In both instances, his wife, Misty, had attended the event, which is run by the Mizzou Made Department of Mizzou Athletics in the same spirit of ESPN’s ESPY Awards.

MU research suggests an organization's attitude toward diversity is a key contributor to helping refugees become productive members of a host nation. Ann Peng and John Schaubroeck, both professors of management at the University of Missouri, believe hiring refugees can boost the economies of host countries. In fact, research has shown that assimilation is easier for refugees who work, making it more likely that they will contribute to their new communities.

By Kelsey Allen In 2018, Monroe Gamble became the first Black research assistant at the Federal Reserve Bank of San Francisco. The support he received throughout college, including at the Trulaske College of Business, helped get him there. Now he wants to strengthen the pipeline. Monroe Gamble, BS BA ’17, doesn’t compare himself to anyone. It would be easy to do: He didn’t grow up with money. He worked three jobs to support himself through school. And it took him seven years at multiple colleges before he graduated with his business degree.

By Stephen Schmidt For a majority of her career, Lisa Scheer, BS BA ’81, MBA ’82, has made the interpersonal relationships of business-to-business (B2B) marketing one of the focal points of her research as the Emma S. Hibbs Distinguished Professor at the Trulaske College of Business.

Dr. Niladri Syam and his co-author, Rajeeve Kaul of McDonald’s Corp., recently published Machine Learning and Artificial Intelligence in Marketing and Sales, which explores the ideas and the statistical and mathematical concepts behind artificial intelligence (AI) and machine learning (ML) models, as applied to marketing and sales.

By Stephen Schmidt Every year, students, faculty and staff at the University of Missouri take time to recognize the work put in by the academic advisors of their respective colleges and schools by nominating them for the Excellence in Advising Awards. Given the unprecedented circumstances that surrounded this past school year with the COVID-19 pandemic, the advisors at the Trulaske College of Business would not have been surprised with a lower amount of nominations than in years past.

Trulaske’s Spring 2021 graduates were recognized with multiple in-person ceremonies this May. To ensure the health and safety of graduates and their guests, the University of Missouri held graduation ceremonies over two weekends – May 7-9 and May 14-16 – allowing for plenty of space for social distancing. Students receiving master’s and doctoral degrees from the college were recognized during MU Graduate School ceremonies in Mizzou Arena on May 7 and 8. Trulaske held its ceremonies for BS BA graduates on the morning of May 15 in the arena.